GOOD WORK DESERVES A STRONG FIRST IMPRESSION
Ground Pounders already has the material for a stronger website: local project photographs, a broad service offering, and roots in Fayetteville. This concept makes that story easier to see and the next step easier to take.
Explore the working redesign01 / THE OPPORTUNITY
The current website already makes the phone number and quote buttons prominent. It also contains service-area pages and useful project history. The opportunity is to bring those strengths into a more focused, readable experience.
The working demo develops this direction using photographs from Ground Pounders’ own published project galleries. The name stays recognizable; typography, color, and layout are proposed design choices.
The homepage introduces the business through several text sections before its Latest Projects list. At 390px, the desktop banner photograph is absent from the first screen. Use local project images, concise captions, and direct project links earlier in the visit.
Homepage source · Expected benefit: visitors can assess the type of work sooner. Conversion impact is unmeasured.
The contact page’s Wufoo form loaded in the browser. Its phone input uses three small boxes, and the outer page measured 402px wide in a 390px viewport. A production redesign should use larger controls, a single phone field, clear feedback, and tested lead delivery.
Contact source · No inquiry was submitted. The demo preserves the current contact route and adds a persistent mobile call/estimate bar.
The Specials page displays a coming-soon graphic. The About page also contains a misspelling of Fayetteville. Remove inactive promotions from primary navigation, review copy, and organize the existing services into three straightforward groups.
Specials source · About source · This is a content and navigation recommendation, not evidence of lost sales.
02 / ACCOUNT FOR WHAT FOOTBRIDGE DOES
The website footer credits Footbridge Media. Footbridge’s public offer currently advertises $249/month for a broader marketing package, including website hosting, SEO, Google Business Profile work, review tools, and lead management. That advertised rate does not establish Ground Pounders’ actual plan or bill. See Footbridge’s current offer.
Footbridge’s FAQ says website files can be provided on departure, while subscription-dependent forms, hosting, CMS, and other tools may stop working. Confirm the business’s own agreement and active services before scheduling any change. Read its ownership and service FAQ.
| Area to preserve | Proposed handover work | Owner confirmation needed |
|---|---|---|
| Website & domain | Collect an export and asset inventory; keep a restorable copy and stage the replacement separately. | Registrar, DNS, hosting access, image rights, and cancellation terms. |
| Search visibility | Inventory existing URLs; retain valuable service, location, and project pages. Map any changed URLs and verify redirects. | Search Console and analytics access; current traffic and top landing pages. |
| Estimate requests | Replace vendor-dependent forms only after spam controls, confirmation states, and delivery to the intended inbox/CRM are tested. | Lead recipient, workflow, retention, and any call-tracking number. |
| Ongoing marketing | Assign responsibility for listings, reviews, content, reporting, and maintenance separately from the redesign. | Which services GP uses, wants to retain, and expects in a new arrangement. |
| Launch & continuity | Verify email/DNS dependencies, prepare rollback, and monitor forms and redirects after launch. | Business approval, access, and an agreed launch window. |
03 / PROPOSED SCOPE
Review business priorities, preferred job types, current content, vendor dependencies, analytics, and approved photographs. Agree on page inventory and responsibilities.
Develop the responsive visual system, core service and project templates, an accessible estimate flow, and a practical content-editing approach.
Test phone and form routes, keyboard use, mobile layouts, redirects, and analytics. Launch with a backup and check the agreed lead workflow.
04 / MEASURE WHAT MATTERS
With the owner’s permission, record a baseline from existing analytics before launch. Compare equivalent periods and account for seasonality, traffic sources, and marketing changes.
No analytics access, performance benchmark, or measured conversion uplift is claimed in this proposal.
05 / ABOUT THIS DEMO
The homepage is responsive and uses published business facts. Service and project detail links lead to the current site. Estimate buttons lead to its existing form; phone links use the published number. The demo has no data-collecting form.
Project images belong to their respective owners and are included for this independent presentation. Production use requires confirmation of permission and approved source files. The generated concept image is labeled and is not a photograph of Ground Pounders’ work.
This separate demo is marked noindex and is not a replacement for the live website. Noindex does not restrict who can access a link. No change to the production domain or vendor subscription is part of this demo.